Affiliate Partners

Join the Playluck affiliate programme and partner with us to promote a UK-facing online casino brand. We work with publishers, streamers, affiliates and marketing partners who want a straightforward, commercially realistic revenue opportunity. Our approach is collaborative: we provide the tools you need and support you from first click to ongoing growth.

Programme purpose

Our affiliate programme is designed to connect performance partners with a regulated operator targeting UK players. The aim is to deliver long-term value by driving verified player activity and maintaining clear, compliant reporting. We keep the focus practical - measurable traffic, clear rules and prompt handling of referrals.

Partnership benefits

Partners benefit from a reliable, UK-friendly brand presence, flexible partnership options and a dedicated point of contact. We support affiliates who specialise in casino content as well as streamers and social publishers. Expect market-relevant creatives, promotional assets and a simple onboarding process so you can start promoting without delay.

Commission structure

We offer flexible commercial models tailored to different partner types, including revenue-share, CPA and hybrid arrangements. Specific terms are agreed during onboarding to suit traffic quality and promotional channels. All agreements are transparent and documented so both parties understand how earnings are calculated and when payments are scheduled.

Tracking and reporting transparency

Accurate tracking and clear reporting are central to the programme. Affiliates get access to a secure dashboard with tracked conversions, player metrics and payout history. We provide timely reporting and a simple dispute process to resolve any tracking discrepancies. Our goal is to make performance easy to verify and straightforward to act on.

Marketing tools and support

We supply a range of ready-made assets and customisable options to support your campaigns:

Assets included

- Banners and creatives optimised for desktop and mobile

- Custom landing pages and tracking links

- Regular content updates to match seasonal activity

Account support

Your affiliate manager will help with campaign setup, compliance checks and creative testing. We also offer guidance on local advertising rules so promotions remain compliant with UK regulations.

Long-term cooperation

We look for partners interested in steady growth and repeat collaboration. Play Luck values open communication, prompt payments in GBP and periodic reviews to align objectives. If you prefer a scaled partnership with KPI reviews and bespoke offers, we can discuss tailored terms to match performance and traffic type.